Armando Carmona
Councilmember, political + media strategist & civic communicator based in Southern California.
Armando
Carmona
Councilmember, political + media strategist & civic communicator based in Southern California.
About Armando
Armando Carmona now represents the very community where he was born and raised. Proud to be homegrown, Armando never forgot his roots in Mira Loma, now incorporated as Jurupa Valley. He decided to run for office because he saw a big part of the community being silenced and ignored, neighbors whose voices were being drowned out by developers and an agenda aimed at displacement and gentrification. He recognized how these pressures threatened the community’s way of life, and he stepped forward to be a voice for everyday residents. With unprecedented grassroots support, Armando won his election by a landslide.
A Community-Driven Leader
Since taking office, Armando has worked to bring people together and inspire a renewed sense of hope for a stronger community. His approach isn’t always traditional, but it is deeply rooted in the belief that real change comes from the ground up. He leads regular neighborhood cleanups, organizes community events, and makes sure that residents are not just heard, but are also part of shaping solutions.
Delivering for Jurupa Valley
Through his advocacy, Armando has secured tens of millions of dollars in funding for District 1, investments aimed at addressing flooding, combating illegal dumping, and cleaning up the city. He has helped countless residents build better relationships with city departments, ensuring people see Jurupa Valley not as a distant bureaucracy, but as a partner in making their lives better. Armando works tirelessly to make sure the city is seen as a positive institution – one that serves, protects, and uplifts its community.
Focus Areas
Civic Power Building & Community‑First Leadership
(e.g. public meetings, youth initiatives)
Environmental & Development Oversight
(e.g. protecting sensitive areas, pushing for equitable growth)
Media, Strategy & Communications
(e.g. storytelling, grassroots outreach, strategic campaigns)
Media & Strategy
As a strategist and communications leader, Armando brings clarity and impact to political and media campaigns. Formerly a Partner and Co‑founder at Tzunu Strategies, he dedicated his work to elevating vulnerable communities through narrative, campaign design, and public engagement. 
In the Media & Community
Youth Civic Engagement:
Carmona, a Councilmember and CLYLP board member, recently helped lead a leadership weekend for teens in the Inland Empire.
Infrastructure & Flooding Solutions:
He has secured millions of dollars for his district to address long-standing flooding problems, upgrade infrastructure, and strengthen the city’s commitment to safer streets and neighborhoods.
Development Oversight:
He has consistently challenged large-scale warehouse and logistics projects that threaten residents’ health, air quality, and quality of life.
Equestrian Community Protection:
A strong advocate for Jurupa Valley’s rural heritage, he has fought to protect the city’s equestrian community, safeguarding trails, open spaces, and the traditions that define the area’s character.
Natural Heritage Protection:
He has championed environmental preservation and opposed developments that endanger sensitive habitats and historic landmarks, such as the ancient Jurupa oak.
City Clean-Up Leadership:
Armando has led transformative efforts to keep Jurupa Valley clean—strengthening illegal dumping laws, pushing for stronger enforcement, and spearheading an unprecedented citywide cleanup campaign.
